Hae Ji Cho (she/her) is a Korean Brazilian American creative currently based in Los Angeles, CA.

With a BA in Film from Emerson College, she pursued a career in the entertainment industry where she has worked in scripted and unscripted media as a director, story producer, production coordinator, casting producer, assistant to award-winning directors, and indie producer. These opportunities have led her to projects that have gone on to receive nominations for the Clio Awards, Webby Awards, Shorty Awards, Micheaux Film Festival, and more.

In 2023, she co-wrote and co-directed the short film BIRTHDAY DINNER. She has since been awarded the Voices With Impact Production Grant two years in a row, allowing her to co-direct the film ALL MEAT DIET (2024) and direct her first animated film SORRY I MISSED YOUR CALL (2025). Her stories often explore questions about the responsibility of love, what makes us feel worthy of connection, and the endless forms of duality found in the human experience. Moving into new projects, she hopes to continue collaborating with artists who value vulnerability, humor, and compassion.

In her free time, you may often find her making pottery at her local studio, creating jewelry, or blasting either Brazilian funk or an educational podcast (somehow there’s no in-between) on a walk around her neighborhood.

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Throughout her career, Hae Ji has…

• found and produced stories featured in high-visibility multinational marketing campaigns (on-platform and out-of-home, including live events) and TV shows for clients such as Instagram, Hinge, Netflix, Facebook, and more.

• worked as a consultant to agencies in the U.S. and Brazil for creator / network / content research, best practices for relationship-building with online communities and niche subcultures, cultural and social media landscapes, navigating online privacy in casting, content / talent vetting, content licensing, and UGC (User Generated Content).

• guided talent (actors, social media creators, dancers, non-performers, etc.) through defining their stories, communicating brand identity, auditions, event preparations, UGC selection and creation, content licensing, usage contract negotiations, audience targeting, etc.

• developed organizational systems used across several agencies internationally (U.S., Brazil, Australia, UK) for efficient relationship and communication tracking, allowing a smoother workflow between agencies that translates to better client and talent experiences.

• built and/or developed pitch decks and production bibles for TV commercials, TV shows, and indie films.

• interviewed hundreds of individuals from diverse backgrounds and worked with them to honor their stories through authentic portrayals in the media.