Hae Ji Cho (she/her) is a Korean Brazilian American creative currently based in Los Angeles, CA.

Her stories often explore what we owe to those we love, what makes us feel worthy of connection, and the endless forms of duality found in the human experience. These themes are also present in her work outside of film, including but not limited to ceramics, jewelry, and writing for mental health programming.

With a BA in Film from Emerson College, she pursued a career in the entertainment industry where she has worked in scripted and unscripted productions through directing, producing, writing, and casting. These opportunities led her to projects that have received nominations for the Clio Awards, Webby Awards, Shorty Awards, etc., as well as nominations / awards for independent films at Micheaux Film Festival, DisOrient Film Festival, Highland Park Independent Film Festival, and more. Through her work, she has interviewed hundreds of individuals from diverse backgrounds and collaborated with them to honor their stories through authentic and compelling portrayals in media.

As a two-time recipient of the Voices With Impact Production Grant, she created ALL MEAT DIET (a fast-paced short about the effects of toxic positivity, online echo chambers, and body dysmorphia among young men of color) and her first animated film SORRY I MISSED YOUR CALL (a mixed media film using real voicemails left by her grandmother as she developed Alzheimer’s that illustrates Hae Ji's conflicting journey as a caretaker). Most recently, she produced FLOWER IN THE CONCRETE, a film about South Central LA tenants fighting displacement ahead of the 2028 Olympics, which received an award from the American Psychiatric Association for excellence in mental health storytelling.

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Throughout her career, Hae Ji has…

• found and produced stories featured in high-visibility global marketing campaigns (on-platform and out-of-home, including live events) and TV shows for clients such as Instagram, Hinge, Netflix, Facebook, Lyft, and more.

• worked as a consultant to agencies in the U.S. and Brazil for creator / network / content research, best practices for relationship-building with online communities and niche subcultures, cultural and social media landscapes, navigating online privacy in casting, content / talent vetting, content licensing, and UGC (User Generated Content).

• guided talent (actors, social media creators, dancers, non-performers, etc.) through defining their stories, communicating brand identity, auditions, event preparations, UGC selection and creation, content licensing, usage contract negotiations, audience targeting, etc.

• developed organizational systems used across several agencies internationally (U.S., Brazil, Australia, UK) for efficient relationship and communication tracking, allowing a smoother workflow between agencies that translates to better client and talent experiences.

• built and/or developed pitch decks and production bibles for commercials, TV shows, and indie films.