ABOUT
Photo by Rebecca Pontieri
Hae Ji Cho (she/her) is a Korean Brazilian American creative currently based in Los Angeles, CA.
With a BA in Film from Emerson College, she pursued a career in the entertainment industry where she has worked in scripted and unscripted media as a story producer, production coordinator, casting producer, assistant to award-winning directors, and indie producer. These opportunities have led her to projects that have gone on to receive nominations for the Clio Awards, Webby Awards, Shorty Awards, and more.
In 2023, she co-wrote and co-directed the short film BIRTHDAY DINNER. She has since been awarded the Voices With Impact Production Grant two years in a row, allowing her to create the films ALL MEAT DIET (2024) and her first animated film SORRY I MISSED YOUR CALL (2025). Her creative work shines light on the beauty and grief within the endless forms of duality and peculiarities found in the human experience. Moving into new projects, she hopes to continue collaborating with artists who value nuance, vulnerability, humor, and compassion.
In her free time, you may often find her making pottery at her local studio or snapping photos of discoveries made along her walking route.
MORE INFO
Throughout her career, Hae Ji has…
found and produced stories featured in high-visibility multinational marketing campaigns (on-platform and out-of-home, including live events) and TV shows for clients such as Instagram, Hinge, Netflix, Facebook, and more.
worked as a consultant to agencies in the U.S. and Brazil for creator / network / content research, best practices for relationship-building with online communities and niche subcultures, cultural and social media landscapes, navigating online privacy in casting, content / talent vetting, content licensing, and UGC (User Generated Content).
guided talent (actors, social media creators, dancers, non-performers, etc.) through defining their stories and communicating brand identity, auditions, event preparations, UGC selection and creation, content licensing, usage contract negotiations, audience targeting, etc.
developed organizational systems used across several agencies internationally (U.S., Brazil, Australia, UK) for efficient relationship and communication tracking, allowing a smoother workflow between agencies that translates to better client and talent experiences.
built and/or developed pitch decks and production bibles for TV commercials, TV shows, and indie films procuring funding and support.
interviewed hundreds of individuals from diverse backgrounds and worked with them to honor their stories through authentic portrayals in the media.