PA’ MI GENTE CAMPAIGN
. story / casting producer .
Pa’ Mi Gente (For My People) is an evergreen Latinx community program across Facebook and Instagram that celebrates those who push the community forward. Grounded in the insight that 18-29 year old’s see Latinx and Hispanic Heritage Month as an opportunity to reflect on how their roots shape so much of who they are today.
240,000,000+ impressions
114,000+ likes, comments and reactions
Reached +130M people (all participants followers)
A W A R D S
Webby Awards 2023 - Best Social Campaign (Nominee)
Webby Awards 2023 - Best Diversity, Equity & Inclusion, Social Campaign (Nominee)
M O R E I N F O
NEW ASIAN NARRATIVE
. story / casting producer .
When the traditional narrative doesn’t work for us, we create a new one–a new Asian narrative.
300M impressions
90M unique reach
12 AAPI Community Members highlighted
6 AAPI Facebook Groups & Community Organizations highlighted
M O R E I N F O
Campaign description
READY TO ROCK?
(Super Bowl Ad)
. lead casting producer .
BECKY G TAKES ON ANYTHING WITH FB GROUPS
. lead casting producer .
FACEBOOK MULTI GROUP
. lead casting producer .