PA’ MI GENTE CAMPAIGN
. lead story / casting producer . UGC producer . licensing .
Pa’ Mi Gente (For My People) is an evergreen Latinx community program across Facebook and Instagram that celebrates those who push the community forward. Grounded in the insight that 18-29 year old’s see Latinx and Hispanic Heritage Month as an opportunity to reflect on how their roots shape so much of who they are today.
240,000,000+ impressions
114,000+ likes, comments and reactions
Reached +130M people (all participants followers)
A W A R D S
Webby Awards 2023 - Best Social Campaign (Nominee)
Webby Awards 2023 - Best Diversity, Equity & Inclusion, Social Campaign (Nominee)
M O R E I N F O
